How to Speed Up Your Localization Process
As companies expand internationally, localization is a second nature of addressing new territories. But localization is a time-consuming task if it is not organized properly. If it’s a website, app, marketing content or an eLearning course you want to adapt, a slow adaptation process may pull back product launches and harm your competitive standing. The good news is there are more than one ways to accelerate your localization process without sacrificing quality.
Here’s how to do it:
- Localize in Advance Of course, Plan for fast Localization Services in India from the Get-Go
- Your initial content and product design strategy should include localization, not just something you slap onto your release after the fact.
- Follow i18n best practice (Avoid hard-coded text, Make UI flexible etc.)
- Produce content that’s easy to localize — simple language, low slang and culturally neutral references.
Create aC\enthralized Glossary Page and Style Guide
Prepare a multilingual glossary and style guide before translation starts. This is also useful because your translators will better understand your brand tone, words, and your voice.
These should include well-known phrases, product names, and technical words.
Describe the tone you want used (company tone, less formal, etc) and regional preferences, if any, as well as any formatting rules.
Repetition will expedite the review and lessen the error rate.
Use Translation Memory (TM) Tools
The Translation Memory saves sentences translated in the past and reuses them if encountered in similar context.
Saves time by recycling approved translations.
Guarantees that everything is uniform, among both different projects and other languages.
Reduces overall translation costs.
Nowadays, TM is one of the basic features in any modern Translation Management System (TMS).
Use a Translation Management System (TMS) To Automate The Process Reduce going back and fourth with a translation management system (TMS)
A TMS streamlines the localization process by:
- Matching linguists with tasks
- Managing file versions
- Tracking progress in real time
Tools such as Smartling, Lokalise, Crowdin, and Phrase play well with CMS platforms and dev environments so you’ll have to do less manual work.
Localize Content in Parallel
Forget about waiting until the last piece of content or product is ready to kick off the localization process, and start applying parallel workflows.
- Translate sections as they’re completed.
- Easily manage edits with constant sync and version control.
- This nimble approach can save you weeks of time.
- Reuse and Repurpose Existing Content
Avoid reinventing the wheel. Repurpose translated materials across:
- Similar product versions
- Marketing campaigns
- Help centers or documentation
- It’s also easier (and faster) with Translation Memory and glossaries.
Collaborate with a Localization Professional A localization partner can help you with the complexities associated with appropriate local promotion.
A professional localization agency (or team) can allow you to scale without decreasing the quality of your localization efforts. Look for partners who:
- Specialize in your industry
- Offer multi-language support
- Leverage expert linguists and world-class tools
They are able to work to tight deadlines and deal with multiple languages at the same time.”
Review and Optimize Your Workflow
After every project, analyze:
What caused delays?
What tools or techniques were most effective?
Where could automation or enhancement provide assistance?
Iterating on your process is how you stay fast and successful over time.
Conclusion
Increasing the speed of your localization process doesn’t mean a rush job. With early preparation, the proper tools, seasoned translators and savvy automation, you can overcome these challenges – and both speed up delivery while ensuring your content is precise and powerful. The faster you can localize, the faster you can enter new markets —and the better off your brand will be.
Ready to work smarter, not harder with translation and localization? Start streamlining your process today!