Global AdTech Market to Reach US$ 1.86 Trillion by 2031
New York, NY — August 12, 2025 —The global Advertising Technology (AdTech) market is on track for unprecedented growth, projected to expand from US$ 828.60 billion in 2024 to US$ 1,863.91 billion by 2031, according to a new report by The Insight Partners. This surge represents a compound annual growth rate (CAGR) of 14.5% from 2025 to 2031, driven by the rapid integration of artificial intelligence (AI), rising digital media consumption, and heightened demand for privacy-compliant advertising.
AdTech refers to the digital tools, platforms, and software that help businesses plan, execute, manage, and analyze advertising campaigns across multiple channels — including websites, mobile apps, social media, connected TV (CTV), and more. By leveraging data analytics, machine learning, and automation, AdTech enables advertisers to deliver personalized, measurable, and scalable campaigns to targeted audiences.
Key Market Drivers
The rise of data-driven marketing is transforming how brands engage consumers. With consumers spending more time on digital platforms, from streaming services to mobile apps, advertisers have access to a constant flow of touchpoints. This has led to the widespread adoption of programmatic advertising, real-time bidding (RTB), and cross-platform targeting solutions.
Another significant factor is the shift toward performance-based advertising models such as cost-per-click (CPC) and cost-per-acquisition (CPA), which demand precise ROI tracking and campaign optimization. AI is playing a central role here, enabling real-time decision-making, dynamic creative optimization, and more effective audience segmentation.
The growing emphasis on personalization is also driving market expansion. Generic ads are increasingly ineffective in a saturated digital environment. Instead, advertisers are turning to customer data platforms (CDPs) and data management platforms (DMPs) to deliver hyper-targeted messages aligned with user behavior, demographics, and intent.
At the same time, regulatory frameworks like GDPR and CCPA are prompting the development of privacy-first AdTech solutions. Contextual targeting, consent management, and secure data handling are now essential for maintaining consumer trust and ensuring compliance.
Regional Insights
In 2024, North America led the global AdTech market, supported by advanced digital infrastructure, high internet penetration, and a mature ecosystem of industry leaders such as Google, Meta, Amazon, Adobe, and The Trade Desk. These companies continue to innovate in AI-driven advertising, measurement tools, and cross-channel delivery.
The Asia Pacific region is forecast to record the fastest growth, propelled by the expansion of e-commerce, rising smartphone adoption, and increasing investment in digital marketing platforms.
Recent Developments
- Spyrosoft Group launched Spyrosoft Ad Tech, a dedicated unit for developing custom advertising and marketing software for agencies, publishers, and telcos.
- Mediaocean rebranded its global AdTech business as Innovid, introducing an AI-powered omnichannel advertising platform following its merger with Flashtalking.
Top AdTech Market Trends (2025–2031)
- AI-Powered Campaign Optimization
- Artificial intelligence is being integrated across programmatic platforms, enabling real-time bidding (RTB), predictive audience targeting, and dynamic creative optimization.
- Machine learning models are refining ad placements, improving ROI, and reducing wasted ad spend.
- Shift Toward Privacy-First Advertising
- With GDPR, CCPA, and similar regulations, advertisers are adopting consent-based targeting and contextual advertising.
- Growth in privacy-compliant data solutions like clean rooms and consent management platforms.
- Omnichannel Marketing Strategies
- Advertisers are unifying campaigns across web, mobile, social, connected TV (CTV), and in-app platforms to create seamless customer journeys.
- Cross-device attribution is becoming a priority for accurate ROI measurement.
- Growth in Digital Media Consumption
- Rising time spent on streaming platforms, social media, and mobile apps is expanding digital ad inventory.
- CTV and video ads are among the fastest-growing formats.
- Personalized & Data-Driven Advertising
- Brands are leveraging first-party and third-party data, CDPs, and DMPs to deliver hyper-targeted campaigns.
- AI-enhanced personalization boosts engagement and conversion rates.
- Performance-Based Advertising Models
- Models like CPC (Cost-Per-Click) and CPA (Cost-Per-Acquisition) are driving adoption of AdTech platforms with advanced analytics and attribution tools.
- E-Commerce & DTC Brand Expansion
- Online retailers and direct-to-consumer brands are heavily investing in precision targeting to compete in crowded markets.
- Shoppable ads and in-app commerce integrations are on the rise.
- Emerging Markets Driving Growth
- Asia Pacific and Latin America are seeing rapid AdTech adoption fueled by mobile penetration, e-commerce growth, and digital transformation initiatives.
About The Insight Partners
The Insight Partners is a leading market research firm providing actionable intelligence to help businesses make informed decisions. The company’s “AdTech Market Size and Forecast (2021–2031)” report delivers comprehensive insights into market size, trends, competitive dynamics, and growth opportunities across global and regional segments.
For more information and to request a free sample report, visit: https://www.theinsightpartners.com/sample/TIPRE00040988
Media Contact:
Nagesh Kambale
The Insight Partners
Email: sales@theinsightpartners.com
Phone: +1-646-491-9876
Website: www.theinsightpartners.com
