UGC Video Strategies that Inspire Netherlands Custom Trade Show Exhibits and Brand Engagement

The videos that are created by real customers are now one of the most equipping marketing tools, known as the user-generated content (UGC). UGC videos are closer, straightforward, and more trustworthy compared to the polished ads made by companies. Brands now leverage UGC to illustrate how individuals use their products or services, inducing participation and trust. 

If you are looking to add something new to your trade show marketing, try the UGC video approach. AllSpace Group can make it effective for you, both online and in your physical displays.

1. Why UGC Videos Work So Well

When people are shown sharing real moments, consumers feel more connected with the brand. They spark feelings and push consumers to use a product or stop by a booth at an event.

For businesses looking to take their Netherlands custom trade show exhibits to the next level, showing curated UGC videos on booth screens brings them to life and makes them legitimate. It illustrates how people engage with your product much more compelling than a generic promo video.

2. Types of UGC Videos That Brands Use

We’ve seen brands succeed with different UGC formats. Product reviews, unboxing videos, tutorials, testimonials, and “a day in my life” content are all popular. These videos don’t require professional lighting or actors. In fact, their raw and unedited nature is part of their charm.

If your booth design integrates video walls, touchscreens, or digital signage, incorporating UGC content, it will humanise your brand immediately. At AllSpace Group, we incorporate such functionality throughout custom exhibit booths Netherlands to enhance clients’ walk-ins as well as conversions. 

3. Strategies to Gather and Leverage UGC Videos

Getting people to make videos for your company doesn’t have to be a hassle. You can introduce contests, give out small rewards, or just ask satisfied customers to talk about their experiences. Give them a clean hashtag and some visual prompts.

Once you’ve gathered the videos, cluster them around themes and utilise them throughout social channels and booth presentations. AllSpace Group can assist you in creating custom exhibit booths Netherlands that include integrated media stations or LED walls where your UGC can be looped for maximum exposure. 

Example Brands Doing It Right

• GoPro – Displays user-filmed adventures throughout social media.
• Starbucks – Includes customer-generated drink tutorials and reactions.
• Nike – Shares sports experiences of average individuals.
• Airbnb – Utilises hosts’ and travellers’ videos to feature distinct stays.

You can get inspiration from these brands and adapt your strategy for live events. If you are getting ready for shows in Europe, your Netherlands custom trade show exhibitscan become dynamic brand storytelling areas with UGC video.

4. Boost Booth Engagement with UGC

Individuals enjoy being highlighted in a company’s brand story. You can encourage a “Record Your Experience” section in your trade show booth. Use ring lights, backdrops, or props and have participants record their experience or share their top product.

AllSpace Group complements this strategy by offering booths with digital integration, ideal for hybrid video and physical interaction. For brands creatingcustom exhibit booths Netherlands, uniting UGC strategy and a solid booth design provides an exceptional experience.

Final Thought

UGC videos enable your customers to do the storytelling. This approach makes your marketing more personal and your booth more interactive. With AllSpace Group’s innovative booth solutions and a smart UGC strategy, you can create a lasting presence at any trade show.