Weeknd Merch Drops You Can’t Miss

The XO Effect
Some artists sell merch. The Weeknd builds wearable worlds. From moody graphics to cryptic slogans and out-of-nowhere collabs, every Weeknd merch drop feels more like a cultural moment than just another product release. Whether you’re a die-hard XO disciple or just here for the heat, there’s no denying the impact of these drops. It’s not just fashion. It’s a feeling.
The Collab That Changed the Game: XO x Warren Lotas
In a scene full of copy-paste merch, the XO x Warren Lotas collab carved its own lane. It was gritty, gothic, and gloriously oversized. Lotas, known for his dystopian illustrations and underground streetwear clout, brought a raw edge to The Weeknd’s signature darkness.
Flame-drenched skulls. Distorted fonts. https://shopweekndmerch.com/ Apocalyptic silhouettes. It looked like something torn straight from a fever dream—and fans ate it up. This wasn’t just merch; it was a collision of two aesthetics that felt dangerous, poetic, and entirely fresh.
After Hours, Forever: Merch That Mirrors the Music
The After Hours era wasn’t just about red blazers and broken noses—it was a full-blown cinematic universe. And the merch matched. Think blood-splattered tees, glitchy typography, and vintage Vegas sleaze vibes.
Each piece told a story. The tour jackets looked like something a deranged lounge singer would wear to his final performance. The hoodies felt like they were stitched together in some late-night motel, soaked in neon and heartbreak.
It wasn’t just branded apparel. It was lore.
The Limited-Edition Gold: Pieces That Sold Out in Minutes
There are drops—and then there are drops. The kind that vanish in seconds and resell for triple on StockX. Weeknd merch has had plenty of those.
Some fan-favorites:
- The black-and-red “XO Forever” hoodie
- Dawn FM holographic vinyl box set
- “Too Late” graphic longsleeve with VHS-style imagery
- Blinding Lights bomber jacket (gone in a blink)
These pieces aren’t just rare—they’re collectibles. Emotional artifacts from a musical timeline.
The Essentials Collection: Everyday Staples with Edge
Not every fan wants skulls and surrealism. That’s where the Essentials Collection slides in—clean fonts, neutral palettes, and the iconic XO logo placed with surgical precision.
Oversized sweatshirts, ultra-soft tees, and heavyweight joggers make this line ideal for low-key stans who still want to rep with style. It’s the kind of merch you wear so often it becomes a second skin.
Function meets fandom. No fluff. Just clean, XO-coded comfort.
Dawn FM Vibes: Psychedelic Prints and Retro Fits
Enter the Dawn FM dimension—a strange, synth-drenched fever dream filled with fuzzy broadcasts and existential disco. The merch? Just as warped.
We got all-over prints with warped radio waves. Vintage-inspired tees that look like they were thrifted from a 1983 cult convention. Washed-out colors, surreal graphics, and textures that play with light. It was weird. It was wonderful.
It also marked a tonal shift—from darkness to liminal light, from chaos to controlled weirdness. The merch reflected it all.
Where to Find It: Your Guide to Scoring the Best Drops
The Weeknd doesn’t do things the traditional way. So neither does his merch rollout.
Here’s where to stay plugged in:
- Shop.theweeknd.com – The mothership. Sign up for alerts.
- Live shows and pop-ups – Limited runs and location-only heat
- XO Socials – Announcements often drop here first
- Grailed, StockX, eBay – For rare finds (but watch out for fakes)
- UNKNWN, SSENSE, and select collab retailers – Home for more fashion-forward drops
Timing is everything. Follow the XO calendar like it’s gospel.
More Than Merch, It’s a Movement
Weeknd merch isn’t just about fabric—it’s about atmosphere. Every drop encapsulates a feeling, an era, a shift in sound and self. It’s about tapping into a mood before it becomes mainstream. Wearing it isn’t just about fandom—it’s about alignment.